Ad Campaign Helps Runners Plan for the Weather
It can get rainy here in Conshohocken, PA – home of PointRoll HQ. But the hardcore runners are still on the trail that goes right past our window. Which is exactly what New Balance was talking about in...
View ArticleGet Engaged: Four Pillars of a Strong Relationship with Online Consumers
As marketers, we want consumers to do more than just “like” our brand, we want them to love it. A relatively small percentage of consumers who like a Facebook fan page actually return to that page more...
View ArticleOne Message, Many Channels
Does anyone ever go online to look at ads? Well, I do, and you may also but only because it’s part of our role as digital marketing professionals. But for the vast majority of consumers even the most...
View ArticleOur New Digital Lives: How Technology Will Continue to Change Us in 2012
Technology, innovation and adoption are happening faster than ever before. A trip to the mall is a good reminder of how quickly iPods and MP3 players eliminated the CD and stores like Sam Goody....
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